March 30 - April 1, 2026 · Sarajevo, Bosnia and Herzegovina
With the Adriatics Tech Summit, we’re bringing back what we started in 2012 as SPC Adriatics, which eventually became the largest Microsoft partner event in Europe.
Back in 2012, together with Nenad Trajkovski and Toni Frankola, Adis Jugo had this crazy idea: what if we created a proper tech conference right in the Adriatic region? A real conference with international speakers and world-class content?
From SPC Adriatics to European Collaboration Summit and now back to our roots – every step in this journey led us to create the premier tech conference the Adriatic region deserves.
What if we created a proper tech conference right here in the Adriatic region? That first SPC Adriatics in Zagreb was a one-day event with local experts and a few international friends. But something clicked. The energy, the hunger for knowledge, the connections – it was clear we had identified a real need.
By 2017, SPC Adriatics had grown into something remarkable. 44 world-class speakers, including 36 Microsoft MVPs and 7 Microsoft Certified Masters, all gathered in Zagreb. People flew in from New Zealand, South Africa, and beyond. The conference achieved an almost unheard-of average session rating of 4.78 out of 5.00.
In 2018, we made a strategic decision. We took the model of SPC Adriatics and transformed it into the European Collaboration Summit, relocating to Germany. The demand extended far beyond regional borders, and we had to serve a broader European audience while maintaining our community-driven approach.
ECS became a tremendous success – growing to over 3,000 attendees annually and becoming the largest Microsoft Partner Event in Europe. But every year, professionals from the Adriatic region would tell us they wished they could bring their whole teams, but travel costs and time away were prohibitive. We had left a gap in our home region.
We're bringing the proven concept of the European Collaboration Summit to Sarajevo, with the same world-class content and production quality. Adriatics Tech Summit 2026 will carry that same DNA, becoming the premier gathering for IT professionals in the region.
The decision to re-launch Adriatics Tech Summit in Sarajevo was based on careful analysis and perfect timing. Several factors aligned to make this the ideal location and moment.
The Adriatic tech ecosystem has reached critical mass. The talent pool, companies, and innovation happening here rivals any tech hub in Europe. The region isn't in catch-up mode anymore.
Sarajevo is centrally located for the region, just 2km from the international airport, with direct flights to major European hubs. Plus, it's National Geographic's #1 must-visit destination for 2025.
Today's technology landscape has fundamentally shifted. It's AI, cloud, security, modern work – technologies transforming every business, not just the IT department.
Same quality standards as ECS with international speakers and cutting-edge insights
Tailored for the Adriatic region while maintaining global perspectives
Affordable pricing and inclusive environment for all professionals
"From the region that gave birth to SPC Adriatics, we're bringing world-class technology conference back home. This is our story - a story of innovation, community, and the future we create together."